Off-the-shelf versus bespoke e-commerce solutions

A key decision in developing an online sales presence is the choice between using existing shopping cart software packages, a subscribed e-commerce service or a bespoke system developed from scratch. Each choice affects initial and ongoing costs, features and presentation, and the flexibility and future expansion options for your online business.

Whichever type of online solution suits your business best, East Coast Interactive can help advise, plan, design and develop your project.  If you’re looking for a quick solution you can find anyone to install a piece of software. If you are serious about ecommerce, you need a partner that really understands the wider picture – design and programming but also customer behaviour, site analytics, user interface, and consumer marketing to really make it successful.

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