Online advertising now accounts for a fifth of all advertising expenditure in the UK, and has been the fastest growing medium for a number of years (accelerating nine times faster than the entire advertising sector). The medium is expected to exceed TV advertising expenditure during 2009. Online display adverts can increase brand awareness, as well as increasing revenue.
East Coast Interactive can provide a range of IAB standard online adverts, such as banners, skyscrapers,
and innovative adverts using video and interactivity e.g walk on screen person, page peel, expandable adverts. Ads can be implemented using Flash or as static or animated images, and these can be linked to statistical systems to track views and responses, and affiliation schemes to increase distribution.
We can also help plan your online marketing and advertising campaign and create additional media such as viral games and branded email newsletters.