January 6th, 2009
With visitors from more than 30 countries, over 70,000 plays to date, and front page “feature” exposure on some of the biggest online Flash game websites around, the East Coast Interactive sledging game has proven to be a bit of a hit over the 2008 festive period.
Super Sledge Challenge started life as an idea near the end of November 2008 as a virtual Christmas card for East Coast Interactive to send to their clients. The idea was both simple and seasonal – To sledge down a hill as quickly as possible while dodging trees and the edges of the course while picking up presents for time bonuses. Like a lot of ideas ECI have, it quickly grew wings. While the primary function of being an interactive e-card remained very much intact, it also developed into a fully fledged online flash game with a high score table. To “go that extra mile” the ability to customize the game to add a personalised festive message was added along with a “send to a friend” feature.
Created to run on the Flash platform, the online game development technology of choice at East Coast Interactive, a number of technical options were investigated and implemented to add that extra level of playability, with a 3D library being used to give a more realistic feeling of space and motion and custom sound effects recorded to add to the atmosphere.
After wishing our clients a Merry Christmas, we released Super Sledge Challenge as a publically available Flash online game. The Community Manager for 4mations (Channel 4, Aardman Animations and Lupus Films) was seeking out festive themed games for the 4mations website and featured it on their front page. The next port of call was newgrounds (”the original – and still the largest – Flash portal on the web”) who accepted Super Sledge Challenge to run on their site and finally the game was submitted to Kongregate. From here the game went viral, being picked up by other gaming websites and being mentioned on the pages of Digg, the feed of Twitter and even from word of mouth, the play count has continued to rise hourly.
Building an interactive online christmas card is pretty much a given for any digital media agency these days, what East Coast Interactive set out to achieve initially was no different from any other company at that particular time of year. What ECI have shown is that with a bit of extra drive, innovation and effort, it is not only achievable to get your work in front of some of the biggest names in the industry but also to get it out to a large and varied audience globally.
Super Sledge Challenge was launched mid December 2008 and (at the time of writing) continues to be very well played.